Regulations on Promotions
c) The Agency shall react to the descriptive report after receiving the same
and the Agency shall communicate to the concerned–licensee of any
concern or otherwise with regards to the promotion.
d) Where there is a need or a situation for an aspect of the promotion to be
addressed, verified or altered the Agency may request the concernedlicensee to remedy the situation or issue directives in that regard
e) The Agency may seek for a formal meeting with the concerned-licensee
with a view to having a thorough discussion on the subject- matter thereof
and the concerned-licensee may be required to make a presentation on the
same before the Agency gives its final directives on the matter.
SECTION 11
AN ORDER OF CANCELLATION AND CESSATION
a) The Agency reserves the right to issue an immediate order for the
cancellation of any
promotion prior to the commencement of the
promotion which order of cancellation may be based on but not limited to
the following;
i.
ii.
iii.
Anti competitive behavior
Lottery and gambling related promotions
An act against public order
b) The Agency shall communicate to the licensee the reasons for the order of
the cancellation of the promotion
c) Notwithstanding Section 11 (a) hereof, after the commencement of the
promotion, the Agency reserves the right to order for cessation of any
promotions for reasons not limited to;
i.
ii.
iii.
iv.
v.
vi.
Network Congestion
Poor performance in licensees’ services
Genuine Consumer complaints
Proved misrepresentation of any material fact in relation to the
promotion,
Contravention of specific approval,
Variation from submitted content and /or context
d) Upon the order of cancellation or cessation, the licensee must discontinue
such promotions with immediate effect subject to the order. The
discontinuation must be communicated to the subscribers via SMS,
website publication, newspaper publication or any other effective medium
of communication.
Issued by Rwanda Utilities Regulatory Agency - RURA
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