Regulations on Promotions
one month provided that no such promotion shall be in conflict with
section 6(a) above.
SECTION 7
ADVERTORIAL MEDIUM
a) The licensee shall be required to make promotions only via print, radio,
mail, licensee’s website, text messages (consumers having the option to
reject), electronic mail (where permitted by recipient to send such
promotional material), and/or visual media, with accuracy and clarity of
the goods and services being offered.
b) No promotion shall contain or relate to any obscenities or profanities
unsuitable for young persons and children or contain any racial or
prejudicial content relating to national origin, religion, sex, gender or age.
c) Nothing in these promotions shall solely and wholly be an advertisement
and no promotion shall be considered as an advertisement by a licensee
provided that a reward or benefit is attached or clothed within that
activity.
SECTION 8
COMPARATIVE ADVERTISING
a) Advertisements must not unfairly discredit, disparage or attack other
products, services, advertisements or companies, or exaggerate the nature
or importance of competitive differences.
b) No licensee shall imitate the slogans or illustrations of another advertiser
in such a manner as to mislead the consumer.
SECTION 9
SERVICES
Any service which is the subject of a promotion shall be clearly defined with
details relating to its limitations, scope, duration etc. No surprises related to any
promotion shall be entertained (For example internet service capacity and
Quality of Service).
SECTION 10
SUBMISSION OF A DESCRIPTIVE REPORT
a) Every licensee shall prior to the release of any promotion of its products
and services, provide a descriptive report (as per section 4b) to the
Director General of the Agency.
b) The descriptive report shall be presented in accordance with a form as
provided in Schedule 1. The form can be downloaded from the Agency’s
website at www.rura.gov.rw
Issued by Rwanda Utilities Regulatory Agency - RURA
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