Regulations on Promotions
g) The licensee must indicate if the products and or services (i.e. subjects of
the promotion) are available to only a particular geographical region or
group of customers.
h) The licensee must ensure a geographical balance while offering its
promotional sales to its consumers without an undue concentration on
consumers in a particular geographical location.
i) The licensee must communicate clearly and understandably to the
subscribers all relevant terms and conditions of the promotions.
j) Where a licensee communicates certain categories and / or specific products
services as rewards or potential rewards for partaking in a promotion, it
must ensure that the specific items and or services portrayed and /or
promised are not varied.
k) The licensee must have the means and be able to prove any claim or
representation in a promotion and the Agency has the discretion to
demand for any survey report or data from the licensee for purposes of
proving the same.
SECTION 5
PROMOTIONAL TARIFF
a) The licensee must communicate all promotional tariffs and financial
implications clearly and have no hidden or disguised predatory pricing,
price adjustments/ discrimination in a negative sense, unrealistic price
comparisons and or exaggerated claims as to worth or value.
b) Advertising with complicated price structures and information shall not
only appear in transient types of media such as radio and television but
must be accompanied with detailed print media explanations, and on the
licensee’s website. The transient media must specifically instruct
consumers to see the print mediums for details.
c) The promotional tariff must be bound by the article 29 of the Law No
44/2001 of 30/11/2001 governing Telecommunications or any other
succeeding legislation thereto.
SECTION 6
DURATION OF THE PROMOTION
a) No licensee shall conduct a promotion for the same product or service for
more than three times within a year or twelve calendar months provided
that the Agency shall have the discretion to prevent or restrict any
licensee from any such promotional exercise for the same product.
b) However, for the purpose of ensuring effective and fair competition in the
telecommunications industry, one promotion cannot exceed a period of
Issued by Rwanda Utilities Regulatory Agency - RURA
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