Regulations on Promotions
All promotional exercise shall meet the following minimum standards and
requirements;
a) A promotion exercise shall have the effect of bringing the customers closer
to the concerned licensee and that the promotion exercise should be one
through which the customers get effective service (value for money) which
is the subject of the promotion;
b) All licensees shall provide to the Agency a descriptive report of the
concerned goods and services that are to be promoted vis-a-vis the targeted
consumers. The report to be submitted shall indicate the following;
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
A statement of intention for the promotion
The general impact of the promotion on the concerned licensee’s
service provision
The impact on the Quality of Service parameters set by the Agency
The impact on grade of service set by the Agency
A proof of compliance with the Agency’s type-approved standards
State if the promotion includes or relates to comparative
advertising
The impact of the promotion on the basic consumer rights and
obligations including but not limited to safety, privacy, information,
choice all in the interest of transparency in service delivery
Indicate the customer options
Outline if the licensee would require any scarce resources e.g.
numbers i.e. codes with a view to confirming any compliance with
earlier allocations
c) The licensee shall ensure that its network is capable of sustaining the
traffic that may be generated from such promotion.
d) The licensee must specify the time, duration, date and range of such
promotion and the date of redemption of such promotional benefits.
e) All promotions must not misrepresent the licensees’ opportunity to provide
the goods and services at the terms presented. If supply of the goods and
services are limited, or the licensee can fulfill only limited demand, this
must be clearly captured in the report and stated in the communication
medium for the promotion.
f) The licensee must specify the target subscribers for the promotion by
clearly distinguishing if it targets new subscribers and or existing
subscribers.
Issued by Rwanda Utilities Regulatory Agency - RURA
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