Regulations on Promotions
licensee to conduct a promotion campaign of the services or goods delivered
under its license.
-“Presidential Order” means the Presidential Order N° 04/01 of 15/03/2004
determining specific duties of the Regulatory Board in telecommunications
matters or any succeeding legislation thereto
-“Promotion” means any message, the content of which is controlled directly or
indirectly by the advertiser, expressed in any language and communicated in any
media to consumers with the intent to influence their choice, opinion or behavior
in order to get a shared reward or benefit.
-“Relevant laws” means any applicable law or regulation with which a telecom
operator must comply in connection with its license conditions.
-“Telecom operators” for the purpose of these regulations means and includes
all licensees holding a license and are under the regulation of the Agency in the
Republic of Rwanda
SECTION 3
SCOPE AND OBJECTIVES OF THE REGULATIONS
a) These regulations apply to all licensees that engage in or are about to
engage in any promotional exercise
b) The objectives of these regulations include;
i.
To ensure ethical conduct and acceptable standards for promotions
ii.
To set clear and minimum requirements and standards for matters
related to promotions by the licensed operators governed by these
regulations
iii.
To protect and promote consumer interests/rights
iv.
To prevent any possible anti-competitive behavior and practice that
may be hidden in any promotional package
c) The regulatory board may amend these regulations at any time including
the scope and objectives hereof depending on circumstances within the
market.
SECTION 4
MINIMUM STANDARDS AND REQUIREMENTS FOR
PROMOTIONS
Issued by Rwanda Utilities Regulatory Agency - RURA
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