Regulations on Promotions

SECTION 1

PREAMBLE

The Regulatory Board of the Rwanda Utilities Regulatory Agency in exercising
its powers conferred upon it by:
Given the Law N° 39/2001 of 13 September 2001 establishing the Rwanda
Utilities Regulatory Agency, especially in its Articles 1 and 5;
Given the Law N° 44/2001 of 30 November 2001 governing Telecommunications,
especially in its Articles: 3, 25 and 26;
Given the Presidential Order No 04/01 of 15/03/2004 determining specific duties
of the Regulatory Board in Telecommunications matters, especially in its Article
3;
AND AFTER its deliberations in its meeting of 06th May 2011;
HEREBY issues the following regulations on promotion of services and goods in
telecommunication industry in the Republic of Rwanda;
SECTION 2

DEFINITIONS AND INTERPRETATION OF TERMS

In these regulations unless the context otherwise requires, these terms shall
have the following interpretations:
-“Advertisement” means any message, the content of which is controlled
directly or indirectly by the advertiser, expressed in any language and
communicated in any media to consumers with the intent to influence their
choice, opinion or behavior.
-“Agency” means the Rwanda Utilities Regulatory Agency established by Law
N°39/2001 of 13/09/2001 for the regulation of certain public utilities including
Telecommunications networks and /or telecommunications services.
“License” means the legal permission granted by the Agency under the Law N°
44/2001 of 30/11/2001 governing telecommunications to provide a particular type
of electronic communications network and /or electronic communications
services.
-“Licensee” means any company or person who holds an operating license
issued by the Agency.
“Permit” for the purposes of these regulations means and includes the
permission granted by the Agency in writing to a Telecom Operator and or

Issued by Rwanda Utilities Regulatory Agency - RURA

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