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Scheduling of advertisements
16.
(1)
Advertisements breaks shall be clearly distinguishable from
programming.
(2)
When presenters play advertisements a clear distinction should be made
between the programming material and the advertisements which they deliver.
(3)
A licensee shall exercise responsible judgement when scheduling
categories of advertisement that may be unsuitable for children during periods when
children may be expected to be listening.
(4)
Indirect advertising shall not be allowed during live or phonein
programmes.
(5)
Presenters shall refrain from commenting on advertisements.
Sponsorship
17.
(1) A licensee may accept sponsorship for news bulletins, weather, financial,
traffic reports or any other programme provided that the licensee retains
ultimate editorial control of the sponsored programmes.
(2)
A licensee shall ensure that sponsorship of information programmes does
not compromise the impartiality and accuracy of the content of the programme.
(3)
A licensee shall ensure that the sponsors do not advertise or endorse their
goods and services within the editorial content of the sponsored programme.
(4)
Sponsor funding and contribution to programmes shall be clearly
acknowledged immediately before and after the programme and any link between the
programme’s subject matter and the sponsor’s commercial activities must be made
clear.
(5)
A licensee shall broadcast any programme which has been sponsored.
(6)
A licensee shall not unreasonably discriminate against or in favour of any
particular sponsor.