implication, mislead members of the public in relation to the product or service
advertised, or about its suitability for the purpose recommended; and
(b) unfairly attack or discredit, directly or by implication, any other advertisers,
products or advertisements.
(3) A licensee shall, before broadcasting an advertisement, ensure that any
descriptions or claims in the advertisement have been adequately substantiated by
the advertiser.
(4) A licensee shall not unreasonably discriminate against or favour any advertiser.
(5) A licensee shall exercise responsible judgment when scheduling advertisements
that may be unsuitable for children during periods when large numbers of children
are expected to be watching or listening to programmes.
(6) A licensee shall ensure that—
(a) any advertising breaks are clearly distinguishable from broadcast programmes;
and
(b) its presenters, when reading advertisements, make a clear distinction between
the programming material and the advertisements they deliver.
34. Watershed period.
(1) A licensee shall ensure that—
(a) content which depicts or contains scenes that are rated by the Kenya Film
Classification Board as adult, or are of the language intended for adult audiences
are not aired during the watershed period;
(b) all programmes broadcast during the watershed period are suitable for family
audiences and the transition from family oriented to a more adult programming
after the watershed period is gradual;
(c) consumer advice such as warnings, labeling, classification details and other
announcements are given prior to the telecast of a programme or its trailers.
(d) All trailers and promotional material shown before the watershed time comply
with paragraph (b) and (c).