Electronic Transactions
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2010 No. C 2631

these choices, and the implications of such choices;
	(c) how a consumer may review and correct or remove such information;

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and

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	(d) when the service provider or vendor uses computer cookies, how and

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why they are used and the consequences of consumers’ refusal to accept

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a computer cookie.

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(3) A service provider or vendor shall limit its collection, use and

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disclosure of personal information to that which a reasonable person would

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consider appropriate in the circumstances.

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(4) A service provider or vendor shall not, as a condition for a transaction,

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require a consumer to consent to the collection, use or disclosure of personal

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information beyond that necessary to complete the sale.

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personal information is required, and cannot reasonably be obtained, such

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consent shall be provided separately in a clearly worded, online opt-in or

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opt-out process.

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information to third parties, the service provider or vendor shall remain

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responsible for the protection of that information. Before any such transfer,

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the service provider or vendor shall ensure, through contractual or other

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means, that the third party complies with the privacy provisions of this Act.

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	36. Any unsolicited electronic messages sent by a service provider or

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vendor to a consumer shall prominently display a return address and shall

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clearly provide a simple procedure by which a consumer can notify the sender

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that he does not wish to receive such messages.

(5) When a consumer’s consent to the collection, use and disclosure of

(6) When a service provider or vendor transfers a consumer’s personal

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Part VII — Liability of Service Providers or Vendors

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	37.—(1) A service provider or vendor is not liable for providing access

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to or for operating facilities for transmitting, routing or storage of electronic

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records via an information system under its control, provided the service

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provider or vendor —

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	(a) does not initiate the transmission;

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