9.3.2.3 Direct Mail Marketing Services
Direct mail marketing is a form of advertising that enables the same message to be sent to a large
number of individuals or organizations. Mail order companies rely heavily on efficient postal services
for customer communication, distribution of catalogues, receiving customers’ orders, goods
distribution and the mailing of statements. Growth in the mail order segment is stimulated by the
increasing interest in distance learning and growing sales of consumer products and services. This
market segment is liberalized.
9.3.2.4 Postal Financial Services
The majority of economically active heads of households works in urban areas and requires banking
services in rural areas to support the rest of their families residing in such areas. To help this segment
of the working population to support their dependants, the Government will support the provision of
financial services in rural areas through the postal system. in this regard, the government will support
use of appropriate technology in the financial transfer systems in the country.
9.3.2.5 Electronic and Hybrid Mail Services
The use of modern communications technology can significantly improve the speed of mail delivery
and funds transfer. The Governments’ ultimate aim is to have all post offices connected to the Internet
to support electronic mail services.
9.3.2.6 Distribution of Publications
The distribution of newspapers, magazines and journals require a reliable postal service and is time
sensitive. Currently, daily newspapers are distributed by private companies to cover street sales, home
and office deliveries. However, there has been a significant increase in the number of publications,
especially technical and niche market magazines, which lend themselves to distribution via the post
to the subscriber. This market segment is fully liberalized.
9.3.2.7 Agency Services
The main objective of agency services is to utilize the postal system to provide profitable value added
services on a competitive basis.
To ensure that the postal system is fully used for the benefit of society, it is essential that both the
Government and the private sector make optimal use of the system as an agent for payment of the
following among others:
(a) Tax,
(b) Municipal service charges,
(c) Electricity,
(d) Motor vehicle licenses, and
(e) Pension.
In this regard, the Government will continue to support use of postal/courier outlets as service points
that will enable citizens to enjoy e-government services at all points in the country under the Huduma
Service initiative.
9.4
Postal Security
It’s noted that Postal crime has the potential to bring not only property and financial loss to the postal
service providers and the public, but also leads to the violation of privacy. These crimes also pose a
threat to national security, environmental and bring along health related concerns. The need to put in
place mechanisms for combating postal crime cannot therefore be overstated.
The current political, social and economic environment in the country and the region in general is
witnessing security challenges and therefore adds to the need for appropriate measures to be taken
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