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Regulations on Promotions SECTION 12 ISSUANCE OF ANY ORDER OR DIRECTIVE a) Notwithstanding anything contained in these regulations particularly in section 11 hereof, the Agency, in making any order or directive, shall also consider the following in complimenting the provisions of Section 11; i. ii. iii. iv. v. An evaluation of the descriptive report and related documents An evaluation of the interest of consumers, public health, safety, and environmental issues; An evaluation of the social and economic impacts of the proposed promotion; An evaluation of mitigation measures to alleviate any problems identified in the second and third paragraphs of this subsection; and The relationship of the proposed promotion to the existing national policies and strategies for the ICT sector development, the laws and regulations b) Any order to be issued by the Agency shall contain, among other things, the name of the concerned licensee, the description of the promotion, the duration of the promotion and it shall bear a serial number, signed and sealed by the Agency. SECTION 13 REGULATORY SANCTIONS a) The Agency reserves the right to place appropriate sanctions on defaulting licensees. b) Without prejudice to other sanctions provided for in other relevant laws a violation of these regulations shall attract the following sanctions; i. Imposition of fines and /or penalties in line with the provisions of the relevant Laws, ii. The concerned licensee shall pay a maximum fine of Rwf 5,000,000per day in the following cases:  Proceeding with the promotions without providing the relevant descriptive report to the Agency with effect from the actual date of the promotion  Proceeding with the promotions after an order of cancellation or cessation by the Agency, with effect from the effective date of notification of the order  Having a promotion period more than what is provided for by these regulations from the date of the extension Issued by Rwanda Utilities Regulatory Agency - RURA Page 9 of 14

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