Regulations on Promotions licensee to conduct a promotion campaign of the services or goods delivered under its license. -“Presidential Order” means the Presidential Order N° 04/01 of 15/03/2004 determining specific duties of the Regulatory Board in telecommunications matters or any succeeding legislation thereto -“Promotion” means any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any media to consumers with the intent to influence their choice, opinion or behavior in order to get a shared reward or benefit. -“Relevant laws” means any applicable law or regulation with which a telecom operator must comply in connection with its license conditions. -“Telecom operators” for the purpose of these regulations means and includes all licensees holding a license and are under the regulation of the Agency in the Republic of Rwanda SECTION 3 SCOPE AND OBJECTIVES OF THE REGULATIONS a) These regulations apply to all licensees that engage in or are about to engage in any promotional exercise b) The objectives of these regulations include; i. To ensure ethical conduct and acceptable standards for promotions ii. To set clear and minimum requirements and standards for matters related to promotions by the licensed operators governed by these regulations iii. To protect and promote consumer interests/rights iv. To prevent any possible anti-competitive behavior and practice that may be hidden in any promotional package c) The regulatory board may amend these regulations at any time including the scope and objectives hereof depending on circumstances within the market. SECTION 4 MINIMUM STANDARDS AND REQUIREMENTS FOR PROMOTIONS Issued by Rwanda Utilities Regulatory Agency - RURA Page 4 of 14