S33
10.1 State the name, address, fax, and telephone numbers of the contact person for each
customer mentioned in 10 above
10.2 Explain the structure of demand in terms of:
(a) take off /expansion /maturity and decline or forecast of the growth rate of demand:
(b) the importance of customer preference in terms of brand loyalty/product differentiation
of provision of full range of products
(c) the degree of concentration or dispersion of customers
(d) segmentation of customers into different groups and describe the "typical customer"
of each group ........................................................................................................................
(e) the importance of exclusive distribution contracts and other types of long term
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contracts
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(I) The extent to which public authorities like government agencies, state enterprises or
similar bodies are important participants as a source of demand