identity, character, National Values, cultural
diversity and expression through the
development of appropriate local content;
commercial broadcasting services subject to
fulfilment of licensing and regulatory
requirements.
2. Promote diversity in ownership, control and
programming of broadcasting services and
availability throughout Kenya;
Private/Commercial
Broadcasting
Services: The main objective of the granting of
licenses for private broadcasting services will
be the development of a diverse broadcasting
landscape, while taking into account the
viability of individual enterprises as well as the
industry as a whole. Private broadcasting
service providers will be expected to provide a
diversity of programming content, contribute
to job creation and human resource
development.
Private broadcast licenses will not be
granted to any political party, or affiliate of a
political party. To avoid hoarding of scarce
frequency resources, CA will develop
guidelines with appropriate regulatory
safeguards to ensure broadcast licensees start
operations within time frames stipulated in
their licenses upon being granted broadcast
licenses.
3. Review the role, viability, availability and
protection of public broadcasting services;
4. Promote fair competition, innovation,
protection of intellectual property rights
and investment in the broadcasting content
industry;
5. Ensure adherence to social responsibility by
encouraging the development of and
respect for the Programming Code and
other codes of practice by all broadcasting
licensees;
6. Use innovative methodologies to rapidly
expand media training in Kenya.
7. Ensure universal access to, and viability of
the public broadcasting service; and
8. Encourage media training institutions in
conjunction with the broadcasting industry
to pursue research into aspects of
programming and curriculum development
in the industry. Government media training
institutions are specifically mandated to
develop and provide curriculum and
training on animation, computer graphics,
and online media and games;
Community Broadcasting Services:
Community broadcasting service providers,
who are fully controlled by a non-profit entity,
will be licensed to offer non-profit services that
serve a particular community. They will be
required to:
1. Offer a distinct broadcasting service dealing
specifically with community issues, which
are not usually dealt with by private or
public broadcasting service covering the
same area; and
9. Require government agencies and private
sector to promote local production of
advertisements and create an enabling
environment for the production and export
of local broadcast and media products that
will contribute towards job creation.
2. Focus on the provision of programmes that
highlight community issues, including, but
not limited to; developmental issues, health
care, basic information and general
education, environmental affairs and local
culture.
10. Promote subtitling and dubbing to increase
the reach of local programmes.
Licensing of community broadcasters will
follow an approach where prospective service
providers will make application to CA. The
licenses will be granted after evaluation based
on clear conditions and availability of
frequencies in the service area. In order to
promote the development of community
broadcasting services, the CA will endeavour to
reserve
broadcast
frequencies
and/or
television channels for this purpose.
Community broadcast licenses will not be
granted to any political party, or affiliate of a
political party.
The National Public Broadcasting:
Service The Kenya Broadcasting Corporation
(KBC) will be restructured to ensure its
relevance and viability as the public
broadcaster. KBC, operating commercially,
with universal service obligations, and with
Government support to sustain its universal
service obligations will provide national public
broadcasting and county broadcasting services
in collaboration with County Governments.
KBC may also establish a subsidiary to provide
Ministry of ICT, Kenya
24/37
November-2019