7
CONTENT AND APPLICATIONS DEVELOPMENT
7.1
Introduction
The overall objective will be to develop local content in ICTs for greater access and relevance to the
citizens. To this end, the policy objectives on local content will be to:
(a)
(b)
(c)
(d)
(e)
7.2
Support locally based development of ICT applications and multimedia content for
productivity;
Encourage the use of Kiswahili as the National language and local languages in developing
content;
Encourage the development of content that captures and preserves knowledge and culture
of local communities;
Promote electronic publishing, collection and preservation of local materials; and
Encourage the development and management of information and knowledge resources as a
national heritage.
Digital Content
Relevant local digital content production can spur ICT uptake while providing employment
opportunities for the youth. To promote local digital content, the Government shall consider the
following:
(a)
(b)
(c)
(d)
7.3
Adopting Open Data principles: - in order to share historical/archive data that can be a rich
source for the creative and broadcast industry;
Promoting Animation Labs (A-Lab):- Government will support incubation labs focused on
animation & film production that is largely computer generated;
Content Ratings: - The Government will, develop policies and legislation that take into
consideration age appropriate content that upholds national values.
Copyright Protection:- Government will recognise digital content as copyright material and
will actively protect the rights of copyright owners through law enforcement to prevent
digital content piracy.
Gaming content
The software industry focusing on entertainment is one of the fastest growing global industries. The
Government will consider the following in order to tap into this market:
(a)
(b)
7.4
Specialized Certification Programs: The Government will work with industry to promote
acquisition of high-end programming skills required to deliver high quality gaming software;
Subsidies: The Government will introduce fiscal incentives like capital investment subsidy,
reimbursement of levies, duties etc.; to promote this segment.
Access to Information
The Government recognizes information as a resource, which must be generated, collected,
organized, leveraged, secured and preserved for national prosperity. The Government will therefore
develop a framework for re-use of public sector information with a view to ensuring value addition by
private sector in order to promote the development of local content and information industry in
Kenya.
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