and encouraging an appreciation of them, using certification
marks, appellations of origin and geographical indications to
add value to them;
4. Promoting festivals, including typical ones drawing on local
traditions, culture and history, linked to fairs for marketing
typical local products, including typical local gourmet products,
on local menus and tourism routes, safeguarding them and
promoting an appreciation of them by identifying them through
the use of intellectual property rights, in particular certification
marks, appellations of origin and geographical indications;
5. Promoting typical local dress and fashion, adding value to them
and promoting their protection through the use of marks and
industrial designs or mechanisms for safeguarding folklore;
6. Incentivizing the protection and development of local
techniques for local production through industrial secrets and
other appropriate industrial property rights;
7. Promoting innovation fairs for agro-industrial, inshore fishing,
oil, weaving, gourmet and other typical products and
incentivizing the protection of these products through the
conventional intellectual property system or traditional
knowledge.
STRATEGIC AREA IV: INNOVATION and INDUSTRIAL COMPETITIVENESS
Goals
for 2012
Strategic Goal 14
Stimulate the strategic use of intellectual property by small and
medium-sized enterprises (SMEs) as a way of incentivizing
competitiveness and innovation