services concerned, and which are therefore associated with those goods in the mind of the relevant class of
persons. It also prohibits registration of geographical names that are likely to be used by undertakings. The Court
agreed that Century City had become the name of a geographical location and that it had come to serve, in trade,
to designate the geographical origin of the services. Accordingly, the name marks in four of the classes were hit by
the prohibition in section 10(2)(b).
The appeal was upheld, and the relevant trade mark registrations were revoked.
Notes
For Intellectual property see:
.
LAWSA First reissue Vol 29
.
Burrell TD Burrells South African Patent and Design Law 3ed Durban LexisNexis Butterworths 1999
Cases referred to in judgment
South Africa
Cambridge Plan AG v Moore [1987] 1 All SA 123 (1987 (4) SA 821) (D)
Compared
420
Page 411 of [2010] 2 All SA 409 (SCA)
Commercial Auto Glass (Pty) Ltd v BMW AG [2007] 4 All SA 1331
(2007 (6) SA 637) (SCA) Referred to
414
Luster Products Inc v Magic Style Sales CC [1997] 1 All SA 327
(1997 (3) SA 13) (A) Discussed
424
South African Football Association v Stanton Woodrush (Pty) Ltd t/a Stan
Smidt and Sons [2003] 1 All SA 274 (2003 (3) SA 313) (SCA) Explained
425
Verimark (Pty) Ltd v BMW AG; BMW AG v Verimark (Pty) Ltd [2007] JOL
19890 (2007 (6) SA 263) (SCA) Referred to
414
Australia
New South Wales Dairy Corporation v Murray Goulburn Cooperative Co Ltd
1991 RPC 144 Referred to
Europe
425
Bellagio LLC's Application [2006] ETMR 79 Discussed
421
Cervecería Modelo, SA de CV v Office for Harmonisation in the Internal
Market (Trade Marks and Designs) (OHIM) 2005 WL 366940) Referred
to
416
LTJ Diffusion SA v Sadas Vertbaudet SA [2003] ETMR 83 Referred to
414
Nordmilch eG v Office for Harmonisation in the Internal Market (Trade
Marks and Designs) (OHIM) [2004] ETMR 70 Referred to
423
Peek and Cloppenburg KG's Application [2006] ETMR 33 Referred to and
Discussed
419
New Zealand
HiBred Corn Company v HyLine Chicks Pty Ltd [1978] 2 NZLR 50 (CA)
Referred to
United Kingdom
425
10 Royal Berkshire Polo Club Trade Mark [2001] RPC 643 Referred to
and Applied
415
Chancellor, Masters and Scholars of the University of Oxford t/a Oxford
University Press, Re v The Registrar of Trade Marks [1990] FCA 175
Referred to
418
Compass Publishing BV v Compass Logistics Ltd [2004] EWHC 520 (Ch)
Applied
414
David West t/a Fastenders v Fuller Smith and Turner plc [2003] EWCA Civ
48 Discussed
419
Dunn's Trademarks, In re (1889) 41 ChD 439) Referred to
417