(c)	 encourage the development of Gambian
and African expression by providing a wide
range of programming that reflects the
Gambian and African attitudes, opinions,
ideas, values and artistic creativity by
displaying Gambian and African cultures
and entertainment programmes;
(d)	 serve the needs and interests and reflect
the circumstances and aspirations of
Gambian men, women and children in a
democratic Gambian society;
(e)	 produce and maintain programmes of high
standards;
(f)	 make maximum use of Gambian creative
and other resources in the creation and
presentation of programming;
(g)	 limit advertising to a maximum of thirty per
cent of the total daily broadcasting time;
(h)	 contribute through programming to shared
national consciousness, identity and
continuity.
(i)	 provide programming that caters for culture,
arts, sports and education pertaining to The
Gambia and Africa;
(j)	 comply with generally accepted standards of
journalistic ethics, in the editing of any
programme to be broadcast as formulated
in the Code of Conduct for the media
profession;
(k)	 keep and store sound and video recordings
of all programmes broadcast for a minimum
period of three months after the date of
transmission of the broadcast, or for such
further period as the Authority may direct;
(l)	 disclose the name of the producer of every
programme at the end of transmission of a
217


Select target paragraph3