4. Growth and adoption of local e-commerce
platforms with global reach
5. Provision of trusted security and
certification infrastructure for all electronic
communication and transactions
6. Accessible news and media platforms both
offline and online
7. Affordable marketing and advertising
platforms with quality audience data
8. Providing an all inclusive ICT environment
by encouraging gender equality and
accessibility to persons with disabilities
9. Coordination and cooperation with
international systems and platforms for
global reach
4.2 Market
By the year 2030, Kenya will have an
estimated population of 66M, with over 200M
devices and sensors connected to the Internet.
All aspects of our lives including money,
security, governance, agriculture, tourism,
education and health will be fully and
seamlessly integrated into the digital economy.
Technology is and will continue to catapult the
growth of globalisation and trade across
borders. Through regional and international
integration, the market will be global. The
Government recognises, and will leverage our
youth demographic as our competitive
advantage in the global market. Over 1M youth
enter the job market every year; the
Government will use ICTs as an enabler in
providing dignity and financial stability to our
youth.
This policy aims to increase the overall size
of ICT contribution to the digital and traditional
economy to 10% of GDP by 2030. In doing so,
this policy will provide a blueprint for creating
things, rules and money.
Things: For those who want to develop
devices, applications and deliver services to the
Kenyan populace, the market will be massive;
blocks such as Common Market for Eastern and
Southern Africa (COMESA), East African
Community (EAC), theSmart Africa Alliance and
the African Continental Free Trade Area will
open up regional, continental and global
markets. We will take advantage of the Internet
of Things (IoT) and the entire infrastructure
laid out in our Mobile First objective to scale
our local businesses beyond our borders. The
Ministry of ICT, Kenya
Government will encourage the use of our
unique culture and languages to grow our
technology ecosystem and elevate our
businesses to compete at a global level. It will
promote the adoption and use of the dot KE
country level domain name and set up the
frameworks needed to ensure that Kenyan
goods and services are of quality and in high
demand globally in order to attract superior
prices.
Rules: This policy will form the basis for
the regulation of converged industry; the rules
that we set up will provide an enabling
environment that is secure, open and
transparent. It will define a competition
framework to encourage and protect
investments, enforce employment and taxation
rules to drive growth and define the supporting
business infrastructure that allows citizens and
the world to do business with Kenyans. This
includes such things as identity management,
cryptography and block chain, and the
extension of traditional laws, regulations and
norms to the online space. As we move towards
a knowledge-based economy, the Government
will enable access to information to every
citizen by encouraging the private sector to
publish statistics that will enable the SME
market to take advantage of trends. This policy
will promote the availability of relevant
audience and demographic data to inform the
marketing strategies of businesses, and labour
market information to inform educators and
employers. Due to the convergence of
infrastructure and services, the Government
will restructure the regulator to enable
convergence in the regulation of the ICT
industry,
allowing
for
diversity
in
infrastructure, content and services offerings
all in line with the Constitution. This will allow
for the early adoption of emerging trends, such
as over-the-top providers (OTTs), convergence
and rapid changes in the sector. This area
highlights the guidance of government on
practice and procedure, and the creation of an
overarching architecture for the industry.
Money: The medium of exchange for goods
and services is digital and traditional forms of
money. Kenya is currently the global leader in
mobile money with over 70% of the adult
population using these services. This policy
aims to promote Kenya as the fintech
infrastructure hub for the region, and use
money strategically to direct the market
towards the attainment of national goals. This
policy seeks to create a digital environment
where money creates value quickly by moving
rapidly and efficiently through the business
transaction cycle. The fintech opportunities
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