Notes
For Intellectual property see:
.
LAWSA Second Edition Replacement Volume Vol 29
.
Burrell TD Burrells South African Patent and Design Law 3ed Durban LexisNexis 1999
Cases referred to in judgment
AdcockIngram Products Ltd v Beecham SA (Pty) Ltd [1977] 4 All SA 657
(1977 (4) SA 434) (W) Referred to
292
Blue Lion Manufacturing (Pty) Ltd v National Brands Ltd [2001] 4 All SA 235
(2001 (3) SA 884) (SCA) Referred to
292
Capital Estate and General Agencies (Pty) Ltd and others v Holiday Inns Inc
and others [1977] 3 All SA 306 (1977 (2) SA 916) (A) Referred to
286
Caterham Car Sales and Coachworks Ltd v Birkin Cars (Pty) Ltd and another
[1998] 3 All SA 175 (1998 (3) SA 938) (SCA) Referred to
286
Century City Apartments Property Services CC and another v Century City
Property Owners' Association [2010] 2 All SA 409 (2010 (3) SA 1) (SCA)
Confirmed
290
Page 284 of [2014] 2 All SA 282 (SCA)
Greenblatt v Hirschon [1958] 4 All SA 304 (1958 (4) SA 371) (A) Referred
to
292
Online Lottery Services (Pty) Ltd and others v National Lotteries Board and
others [2009] 4 All SA 470 (2010 (5) SA 349) (SCA) Referred to
290
PlasconEvans Paints Limited v Van Riebeeck Paints (Pty) Ltd [1984] 2 All SA
366 (1984 (3) SA 623) (A) Referred to
288
Premier Trading Co (Pty) Ltd and another v Sporttopia (Pty) Ltd [1999] JOL
4947 (2000 (3) SA 259) (SCA) Referred to
288
Reckitt & Colman SA (Pty) Ltd v SC Johnson and Son SA (Pty) Ltd [1993] 1 All
SA 27 (1993 (2) SA 307) (A) Referred to
289
Royal BeechNut (Pty) Ltd t/a Manhattan Confectioners v United Tobacco Co
Ltd t/a Willards Foods [1992] 2 All SA 337 (1992 (4) SA 118) (A) Referred
to
292
Judgment
WALLIS JA:
[1] The appellant, Pioneer Foods (Pty) Ltd ("Pioneer"), is a major producer and distributor of maize meal products.
One such is its super maize meal, which it has marketed under the name WHITE STAR since 1999. It complains
that the respondent, Bothaville Milling, is passing off its super maize meal, marketed under the name STAR, by
selling it in a getup deceptively or confusingly similar to that of WHITE STAR. To that end, it sought an
interdict against Bothaville Milling in the Free State High Court, but Lekale J dismissed the application. The
present appeal is with his leave.
[2] Pioneer's complaint that the getup in which STAR super maize meal is packaged is confusingly similar to the
getup of WHITE STAR is best illustrated by comparing the two side by side, as in the picture below, which
was attached to Bothaville Milling's answering affidavit and shows the two products positioned side by side in
a shop.