4.8 HUMAN RESOURCE DEVELOPMENT
The Government will introduce incentives and measures to improve the
training in broadcasting and media to ensure qualitative and quantitative
growth of the broadcasting sector.
National professional bodies for media practitioners will be encouraged to
participate in setting standards in broadcasting.
Media training institutions will be encouraged to provide structured
specialized programmes that cater for people with talent for creative writing,
film production, animation creative and technical aspects of broadcasting.
4.9 ENVIRONMENTAL ISSUES
Development of modern broadcasting facilities will be carried out sensitively
to minimise their environmental impact. As a prerequisite for grant or
renewal of licences, applicants must demonstrate their readiness to minimize
the effects of their infrastructure on the environment. This should include
provision of appropriate recycling/disposal facilities for waste that may
contain toxic substances.
4.10 EQUITY PARTICIPATION & CONTROL
Kenyans will be encouraged to participate in the sub-sector through equity
ownership. Furthermore, to ensure that the broadcasting system meets the
needs of Kenyans, effective local ownership and control of the Kenyan
broadcasting system will be maintained. Any firm licensed to provide
broadcasting services shall have at least 30 percent Kenyan equity
ownership. However, for all listed companies, the equity participation
shall conform to the existing rules and regulations of the Capital
Markets Authority (CMA).
4.11 CROSS-MEDIA OWNERSHIP
In order to promote diversity of views and freedom of expression,
concentration of ownership of print and electronic media in a few hands will
be discouraged. Limits to cross-media ownership will be set through
regulations to be issued from time to time and through competition laws.
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