STAATSKOERANT, 24 JANUARIE 2014
No. 37261
With respect to sound broadcasting, population coverage of public broadcaster's radio
station varies from the highs of 80% for SAFM, Radio 2000 (both English medium radio
stations), and RSG (Afrikaans medium with national coverage) radio stations to the lows of
regionally based Good Hope(English) and Tru FM (Is' Xhosa) at 8% and 2%, respectively.
Ukhosi FM with a total population coverage of 45% attracts the largest audience of all SABC
radio stations although it has a lower overall population coverage. This is possible given its
traditional target audience of Is' Zulu speakers (76% IsiZulu speaking population coverage)
and their geographic spread around the provinces of KZN, Gauteng, Mpumalanga, Eastern
Cape and the Free State. This pattern repeats itself with other language groups' radio
stations.
Data from StatSA Census 2011 was utilised to get a snapshot of households' access to
various household goods as shown in the figure below. The national radio penetration of
households stands at 67.5% of total households and that of television at 74.5% of
households. The Free State has the highest levels of radio penetration at 76.4% of
households. The Eastern Cape, Northern Cape and Limpopo have the lowest levels of radio
penetration at 61.1%, 61.5% and 62.1% each, respectively.
Households access to various household goods
90,0
80,0
70,0
60,0
50,0
40,0
30,0
20,0
10,0
0,0
South
Africa
Eastern
d Computer
21,4
ria Sate Hite TV
Television
rm Radio
itwaZuir,
North
West
Northern
riga
Cape
Cape
12,4
16,3
14,4
16,5
34,4
22,5
22,8
24,7
19,2
26,9
30,7
80,8
67,1
70,9
75,0
71,9
72,0
85,5
69,8
68,4
62,1
68,9
64,5
61,5
69,2
Free State
Gauteng
11,9
17,9.
31,1
16,4
25,8
16,7
24,8
33,0
74,5
63,2
78,2
67,5
61,1
76,4
Cape
Natal
,
Limpopo
Mpurna la
"
Western
(Figure 1: Household access to radio, television and computers - (StatsSA Census 2011)
...,,,,,...,...,.......,..._.......,........_._...._...,...,.,....,.,.._
.
The Western Cape, Gauteng and Free Sate have the highest levels of television penetration
of households with 85.5%, 80.8% and 78.2% each, respectively. The Eastern Cape and
KwaZulu-Natal have the lowest levels of household television penetration with 63.2% and
67%, respectively. For Limpopo, North West, Northern Cape and Mpumalanga the
household television penetration falls within the ranges of 70% and 75%.
Given the geographic coverage of broadcasting services and households' access to radio
and television sets, it is likely that a lack of penetration, may be due to a combination of
factors.
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