Rev. 2011]
Kenya Information and Communications
CAP. 411A
Provided that the licensee shall retain ultimate editorial control of the
sponsored programme;
183
[Subsidiary]
(c) shall ensure that sponsorship of an informative programme does
not compromise the accuracy and impartiality of the programme’s
contents;
(d) shall not unreasonably discriminate against or favour a particular
sponsor;
(e) shall not broadcast any programme which has been sponsored by
a political party save for an advertisement by a political party in
which case the advert must be distinctly identified so as not to be
confused with normal programming;
(f) shall acknowledge the sponsorship of a programme immediately
before and after the programme is broadcasted, and identify any
connection between the programme’s subject-matter and the
sponsor’s commercial activities.
31. (1) A licensee shall not broadcast an infomercial—
Infomercials.
(a) for a period exceeding three and half hours of the performance
period in any day;
(b) during prime-time; or
(c) during any break in the transmission of a children’s programme.
(2) A licensee shall ensure, through visual or audio form, that the
broadcast of any infomercial is distinguishable from any broadcast programme
material.
(3) A licensee shall ensure that all infomercials that are broadcast by
its station are lawful, honest, decent and conform with the principles of fair
competition.
(4) The provisions of paragraphs (1) and (2) shall not apply to stations
which exclusively broadcast infomercials.
32. A licensee shall not knowingly pay any person involved in a crime Payment of
or any person who has been convicted of a criminal offence, in order to obtain criminals.
information.
33. (1) A licensee shall ensure that it only broadcasts advertisements Advertisements.
that are lawful, honest, decent and conform with the principles of fair
competition.
(2) A licensee shall ensure that advertisements broadcast by its station
do not—
(a) contain any descriptions, claims or other material which may,