Regulations on Promotions c) The Agency shall react to the descriptive report after receiving the same and the Agency shall communicate to the concerned–licensee of any concern or otherwise with regards to the promotion. d) Where there is a need or a situation for an aspect of the promotion to be addressed, verified or altered the Agency may request the concernedlicensee to remedy the situation or issue directives in that regard e) The Agency may seek for a formal meeting with the concerned-licensee with a view to having a thorough discussion on the subject- matter thereof and the concerned-licensee may be required to make a presentation on the same before the Agency gives its final directives on the matter. SECTION 11 AN ORDER OF CANCELLATION AND CESSATION a) The Agency reserves the right to issue an immediate order for the cancellation of any promotion prior to the commencement of the promotion which order of cancellation may be based on but not limited to the following; i. ii. iii. Anti competitive behavior Lottery and gambling related promotions An act against public order b) The Agency shall communicate to the licensee the reasons for the order of the cancellation of the promotion c) Notwithstanding Section 11 (a) hereof, after the commencement of the promotion, the Agency reserves the right to order for cessation of any promotions for reasons not limited to; i. ii. iii. iv. v. vi. Network Congestion Poor performance in licensees’ services Genuine Consumer complaints Proved misrepresentation of any material fact in relation to the promotion, Contravention of specific approval, Variation from submitted content and /or context d) Upon the order of cancellation or cessation, the licensee must discontinue such promotions with immediate effect subject to the order. The discontinuation must be communicated to the subscribers via SMS, website publication, newspaper publication or any other effective medium of communication. Issued by Rwanda Utilities Regulatory Agency - RURA Page 8 of 14