Regulations on Promotions All promotional exercise shall meet the following minimum standards and requirements; a) A promotion exercise shall have the effect of bringing the customers closer to the concerned licensee and that the promotion exercise should be one through which the customers get effective service (value for money) which is the subject of the promotion; b) All licensees shall provide to the Agency a descriptive report of the concerned goods and services that are to be promoted vis-a-vis the targeted consumers. The report to be submitted shall indicate the following; i. ii. iii. iv. v. vi. vii. viii. ix. A statement of intention for the promotion The general impact of the promotion on the concerned licensee’s service provision The impact on the Quality of Service parameters set by the Agency The impact on grade of service set by the Agency A proof of compliance with the Agency’s type-approved standards State if the promotion includes or relates to comparative advertising The impact of the promotion on the basic consumer rights and obligations including but not limited to safety, privacy, information, choice all in the interest of transparency in service delivery Indicate the customer options Outline if the licensee would require any scarce resources e.g. numbers i.e. codes with a view to confirming any compliance with earlier allocations c) The licensee shall ensure that its network is capable of sustaining the traffic that may be generated from such promotion. d) The licensee must specify the time, duration, date and range of such promotion and the date of redemption of such promotional benefits. e) All promotions must not misrepresent the licensees’ opportunity to provide the goods and services at the terms presented. If supply of the goods and services are limited, or the licensee can fulfill only limited demand, this must be clearly captured in the report and stated in the communication medium for the promotion. f) The licensee must specify the target subscribers for the promotion by clearly distinguishing if it targets new subscribers and or existing subscribers. Issued by Rwanda Utilities Regulatory Agency - RURA Page 5 of 14