Regulations on Promotions one month provided that no such promotion shall be in conflict with section 6(a) above. SECTION 7 ADVERTORIAL MEDIUM a) The licensee shall be required to make promotions only via print, radio, mail, licensee’s website, text messages (consumers having the option to reject), electronic mail (where permitted by recipient to send such promotional material), and/or visual media, with accuracy and clarity of the goods and services being offered. b) No promotion shall contain or relate to any obscenities or profanities unsuitable for young persons and children or contain any racial or prejudicial content relating to national origin, religion, sex, gender or age. c) Nothing in these promotions shall solely and wholly be an advertisement and no promotion shall be considered as an advertisement by a licensee provided that a reward or benefit is attached or clothed within that activity. SECTION 8 COMPARATIVE ADVERTISING a) Advertisements must not unfairly discredit, disparage or attack other products, services, advertisements or companies, or exaggerate the nature or importance of competitive differences. b) No licensee shall imitate the slogans or illustrations of another advertiser in such a manner as to mislead the consumer. SECTION 9 SERVICES Any service which is the subject of a promotion shall be clearly defined with details relating to its limitations, scope, duration etc. No surprises related to any promotion shall be entertained (For example internet service capacity and Quality of Service). SECTION 10 SUBMISSION OF A DESCRIPTIVE REPORT a) Every licensee shall prior to the release of any promotion of its products and services, provide a descriptive report (as per section 4b) to the Director General of the Agency. b) The descriptive report shall be presented in accordance with a form as provided in Schedule 1. The form can be downloaded from the Agency’s website at www.rura.gov.rw Issued by Rwanda Utilities Regulatory Agency - RURA Page 7 of 14