Regulations on Promotions g) The licensee must indicate if the products and or services (i.e. subjects of the promotion) are available to only a particular geographical region or group of customers. h) The licensee must ensure a geographical balance while offering its promotional sales to its consumers without an undue concentration on consumers in a particular geographical location. i) The licensee must communicate clearly and understandably to the subscribers all relevant terms and conditions of the promotions. j) Where a licensee communicates certain categories and / or specific products services as rewards or potential rewards for partaking in a promotion, it must ensure that the specific items and or services portrayed and /or promised are not varied. k) The licensee must have the means and be able to prove any claim or representation in a promotion and the Agency has the discretion to demand for any survey report or data from the licensee for purposes of proving the same. SECTION 5 PROMOTIONAL TARIFF a) The licensee must communicate all promotional tariffs and financial implications clearly and have no hidden or disguised predatory pricing, price adjustments/ discrimination in a negative sense, unrealistic price comparisons and or exaggerated claims as to worth or value. b) Advertising with complicated price structures and information shall not only appear in transient types of media such as radio and television but must be accompanied with detailed print media explanations, and on the licensee’s website. The transient media must specifically instruct consumers to see the print mediums for details. c) The promotional tariff must be bound by the article 29 of the Law No 44/2001 of 30/11/2001 governing Telecommunications or any other succeeding legislation thereto. SECTION 6 DURATION OF THE PROMOTION a) No licensee shall conduct a promotion for the same product or service for more than three times within a year or twelve calendar months provided that the Agency shall have the discretion to prevent or restrict any licensee from any such promotional exercise for the same product. b) However, for the purpose of ensuring effective and fair competition in the telecommunications industry, one promotion cannot exceed a period of Issued by Rwanda Utilities Regulatory Agency - RURA Page 6 of 14