Government will promote private investment in this segment. This
market segment is therefore, open for competition.
6.5.2.3 Direct Mail Marketing Services
Direct mail marketing is a form of advertising that enables the same
message to be sent to a large number of individuals or organisations.
Mail order companies rely heavily on efficient postal services for
customer communication, distribution of catalogues, receiving
customers’ orders, goods distribution and the mailing of statements.
Growth in the mail order segment is stimulated by the increasing
interest in distance learning and growing sales of consumer products
and services. This market segment is liberalised.
6.5.2.4 Postal Financial Services
The majority of economically active heads of households work in urban
areas and require banking services in rural areas to support the rest of
their families residing in such areas. To help this segment of the
working population to support their dependants, the Government will
support the provision of financial services in rural areas through the
postal system.
6.5.2.5 Electronic and Hybrid Mail Services
The use of modern communications technology can significantly
improve the speed of mail delivery and funds transfer. The
Governments’ ultimate aim is to have all post offices connected to the
Internet to support electronic mail services.
6.5.2.6 Distribution of Publications
The distribution of newspapers, magazines and journals require a
reliable postal service and is time sensitive. Currently, daily
newspapers are distributed by private companies to cover street sales,
home and office deliveries. However, there has been a significant
increase in the number of publications, especially technical and niche
market magazines, which lend themselves to distribution via the post
to the subscriber. This market segment is fully liberalised.
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